LIVE BROADCAST!!!We use a web camera in our kitchen. The decision to put webcams in each of Dodo’s kitchens is another example of this, as well as a clever slice of marketing that also helps to ramp up anticipation for delivery. The benefits of being so open and transparent outweigh any potential pitfalls transparency helps to instil real trust in consumers, as well as investors and suppliers. The fact that it publishes the average delivery speed from the last seven days in every city on its website also means that it has nowhere to hide.
It didn’t achieve this, but it did reduce the average delivery time by eight minutes, closing in on its target delivery time by 53%.ĭodo’s transparent approach meant that it has no choice but to own its ‘failures’, and to continue working towards its goal. In 2018, the company set out to slash delivery times in Eurasia from 42 to 27 minutes. Dodo Pizza’s approach to online content has contributed to its reputation as a tech-forward company, and in turn, one that many people want to work for.īy publishing its goals (both in-progress and future), Dodo Pizza also holds itself accountable. It also has an influential blog, which founder Ovchinnikov started at the same time he opened the very first Dodo Pizza in Russia in 2011. This means that when we grant a franchise, what we are really granting franchises is access to a service.” As chief agile officer, Anton Bevzuk, says, “Dodo Pizza is a unique cloud-first pizza store. The Dodo IS platform is also why the chain has been able to grow so quickly. So, for example, instead of paper tickets, employees can input and monitor orders via the Dodo IS system, which is linked to the Dodo website so that the customer can see when their pizza is due to arrive.
This is because, instead of relying on third-party software, it has brought development in-house a decision it believes will be crucial to its future success in the QSR (quick service restaurant) industry.ĭodo Pizza has created its own cloud-based digital platform (called Dodo IS), which handles everything from mobile app orders to kitchen workflow. Pizza with a side of techĭodo Pizza describes itself as “a company that merges IT and retail”. So what exactly makes Dodo Pizza different to all the rest? Here’s a look at the chain and the reasons behind its flourishing success.
It’s a bold aim, but one that its founder – who has been described as “the Steve Jobs of pizza” – seems intent on achieving. The chain currently has 549 pizzerias in 13 countries, and plans to add another 1,000 in Europe, Asia, and Africa over the next five years. However, it is in fact one of the fastest-growing restaurant chains in Europe, and the largest pizzeria in its native Russia.
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